How to write your motivational letter

The main purpose of a cover (motivational) letter is to persuade an HR specialist that you are the most suitable candidate for a given position.

Keep in mind when writing your cover letter that it should be concise, well structured and without any errors.

Content of your cover letter

The cover letter is usually divided into three half-page paragraphs.

The first paragraph should include a description of the position you are applying for. You should also mention where you learned about this position.

In the second paragraph, which is usually the longest, describe the reason for your interest. Also mention what appeals to you about the job and the company and why you should be considered the most suitable candidate.

Try to be as specific as possible. Underline experience and knowledge which are closely related to the given position and the qualities crucial for performance in this position (e.g. decisiveness by managers, communication skills by PR).

Try to include sentences which show your effort to find information about the company in the motivational letter.

In the third paragraph, express your wish to complete the necessary information at a personal interview, then add your closing and accompany your printed signature with a handwritten one.

If you are sending your CV by e-mail, insert the cover letter into the text of the e-mail. In this case the cover letter could be less formal.

Motivation Letter for University Admission

The main purpose of a cover (motivational) letter is to persuade the school that you will benefit from a hospitality education, and convince the Swiss Embassy, that recommends to the Lucerne government if they should grant you a visa to study in Switzerland. Keep in mind when writing your cover letter, that it should be short and to the point, well structured and without spelling or grammatical errors. Also, be prepared, to answer questions to the visa officer at the Embassy about what you have written in your letter.

Content of your cover letter

The cover letter is usually divided into three half-page paragraphs.

1^st Paragraph

The first paragraph should include why you want to study at UNIVERSITY in Switzerland.Example, please don’t copy, write your own experience:

1. UNIVERSITY offers fast track bachelor study programs in conjunction with top ranked universities…
2. UNIVERSITY is part of one of the largest schools group in Switzerland – giving me confidence that I get a good education.
3. The unique study style (each year 6 months study and 6 months internship in a Swiss hospitality busienee) where I can prcatise what I have learned in the first 6 months at UNIVERSITY.

2^nd Paragraph In the second paragraph, which is usually the longest, describe the reason for your interest to study Hotel/Tourism, Culinary, or Global/Business Management in Switzerland (You must mention WHICH study program you are interested in and WHY). Try to be as specific as possible. Underline your interest, experience and previous knowledge, that is closely related to the given study direction and point out your qualities crucial for performing well in this study direction. Try to include sentences which show that you made an effort to find relevant information about your education, about Lucerne and Switzerland. Example (please don’t copy, write your own experience):

1. Switzerland has a top reputation in management Education
2. I saw on Tripadvisor that Lucerne is the Tourist Capital of Switzerland
3. Few years ago I visited Switzerland, and it became my dream to study in Lucerne
4. Lucerne has very good reputation for international Students, my friend studied in Switzerland and he told me, that if I would be planning to study in Europe, I must study in Lucerne.

3^rd Paragraph In the third paragraph, you should explain what your plan will be once you Graduate and where your plan will be implemented. As Switzerland is not an emigration country, the Swiss Embassy wants you to show clearly, that you will leave Switzerland after your graduation. Example (what our students said before, please don’t copy, write your own experience):

1. After graduation I want to study MBA in XYZ. (or DBA for MBA Students)
2. I want to go back to my country and open my own restaurant/hotel
3. I have a job offer from my uncle in Dubai to work in his hotel

Benedict Schools of Switzerland

Benedict Schools of Switzerland is part of more than 80 internationally affiliated schools worldwide.

Benedict schools were founded in 1975 by its president, Mr. Heinrich Meister and today comprise five schools in Switzerland, in the Swiss Capital of Bern and in three other prime cities in Zürich, St. Gallen and Luzern.

Benedict schools educate more than 18,000 students each year for Swiss Federal Recognized Diploma. And, in the higher education branch, the BVS Business School, founded in 1977, and the BHMS Hotel & Business School, founded in 1989, offers in conjunction with its educational partners, the Robert Gordon University of Aberdeen UK, Bachelor of Arts and with City University of Seattle USA, MBA programs in the German and English languages.

Benedict Schools offer a wide variety of educational programs that include Hotel & Business Management, Business Administration, Management, Information Technology, Ancillary Medical Profession Programs, Apprenticeship Programs and more than one dozen Foreign Languages.

Today, 30 years after having been founded, Benedict school is a household name in Switzerland. This is no accident, because we pride ourselves to offer to our students relevant and successful training programs that comprise contemporary academic and operational relevant study programs, given by our well-qualified and dedicated faculty. Thousands of alumni in good positions can attest this claim. Further, the leadership and guidance to his staff and faculty, and the daily involvement and hands-on management approach of the Owner-President will ensure continuity and quality for Benedict Switzerland well into the future.

Benedict schools is a green company and contributes to the environment by being located just a few minutes on foot from public transport facilities, offering our students good accessibility to all schools and contributes in this way to a low carbon footprint.

Best time to study in Switzerland

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One of the benefits of starting ones education mid-year are the mild summers of Switzerland, the long days in July, with sunrise at 5.30 - sunset at about 21:30 and the availability of the many summer sporting activities in and around Lucerne. There is boating, sailing, diving, windsurfing, kayaking, or, if you prefer spectator water sports, several international rowing regattas on the renown nearby rowing lake Rotsee. Also, hiking, mountain biking, mountaineering, climbing, paragliding and horseback riding among others. And, if golf is your game, there are several golf courses available nearby.

The 1st of July and the start of the mid-year intake at BHMS Business & Hotel Management School in Luzern also called the Tourism Capital of Switzerland is coming round fast.

All these wonderful activities complement our contemporary educational programs that span from diploma leading to bachelor degrees and on to a MBA in Global Management or Hospitality Management.
Make this summer the starting date of your hospitality management education.

Advisory warning before studying Hospitality Management in Switzerland

International students planning to study Hospitality Management in Switzerland should have a look on the following points:

Hospitality and Tourism Schools in Switzerland are much diversified. Here you can find world best hospitality institutions and very bad quality schools with no official accreditation for their given diplomas.
That’s why, you must and we recommend you to verify the recognition the hospitality Management schools have. Hospitality Schools can be recognized by the Swiss authorities through the Universities of Applied Sciences system (for example Lausanne Hotel school) or through State recognized Universities abroad Switzerland (for example BHMS-Switzerland/RGU-UK), some other private hospitality schools in Switzerland are accredited by NEASC (New England Association of Schools and Colleges).

Some Hospitality Schools are member in Swiss Hotel schools Association [ASEH] but the largest number of Swiss Hospitality schools are not member and not even thinking to be member since ASEH is trying to show that only their schools are good and the rest are bad, but actually it not true and they try not to make fair rating, best Swiss Hospitality schools are not member or better to say, they were member but left this association.

International students should visit the Hospitality school website and read about the school recognition and be sure that they have a real recognition not just fake cheap memberships, many membership can be bought for 100 Euro per year, and this membership give to the school no Credibility, to see the full list of Swiss hotel school please follow the link:

Hospitality Schools

Remember ALL Swiss Hospitality Management Schools are 100% private sector and Swiss government has no control over Swiss hospitality school in case of any dispute over terms and conditions and made by institute.

Important links about education in Switzerland

Here you will find some websites are important for you to seek for the right place to start studying.

BHMS Business & Hotel Management School

(BHMS Business and Hotelmanagement School in Switzerland Luzern is one of the top hospitality management schools in Luzern and provides undergraduate, graduate and post graduate studies in the fields of hospitality, hotel management and business management.)

Swiss Universities Handbook - Top Universities in Switzerland

(Universities in Switzerland, Swiss Universities Handbook is the first searchable directory for Swiss Universities, if you are looking for Top Accredited Universities in the World, then you Should start your Education in Switzerland, Study in Switzerland)

Swiss Business & Hotel Management School

(BHMS is among to the Top Hotel and Business Management Schools in Switzerland and we believe that BHMS is a different kind of Hotel Management School established in Lucerne - Switzerland. BHMS is a small School, at BHMS we have between 200 students per year. BHMS is focusing to be assured that our students can be highly personalized and get individual support during their education in Switzerland. We believe that BHMS is an inclusive, not exclusive Swiss Hotel Management School)

Top Hospitality Institutes

(Leading Hospitality and Business Institutes around the world.)

الدراسة في سويسرا - Study in Switzerland

(in Arabic)

Study in Luzern

(Lucerne (German: Luzern) has recently been voted Switzerland's safest city. For students this means that they can concentrate 100% on their studies.)

Swiss hotel school - Школа Бизнеса и гостиничного менеджмента

(in Russian)

MBA in Switzerland

(MBA in Switzerland a hub for excellent education and science.)

Hotel Schools

(Best Hotel Schools in the world)

Swiss Hotel Schools

(Swiss Hotel Management Schools - Ranked Among World’s Best by Global 5-star Hoteliers)

MBA WIKIPEDIA

(Master of Business Administration - TOP MBA in Switzerland - Leading Swiss Business Schools)

MBA IN Hospitality Management

(All information’s you need about MBA in Hospitality Management)

Swiss Business Schools

(Interested to study Business? Here you can find all Business schools in Switzerland)

Study Hospitality in Lucerne

(Luzern or Lucerne, in this City you can find at least 4 Hospitality Schools)

Swiss Universities Handbook

(Study in Switzerland - Education in Switzerland)

Hotel Schools

(Leading Hotel Management Schools in Switzerland)

Job opportunities for hospitality managment graduates

JOBS PROSPECTS FOR HOSPITALITY MANAGEMENT GRADUATES
FUELED BY BUILDING BOOM IN ASIA

Students and prospective graduates from hospitality colleges have excellent chances to find satisfying careers in the hospitality or tourism industry.
This confidence is based on the trends of an un-abating building boom of hotels and resorts in tourism and business destinations in Asia. These will serve an ever-growing multitude of business travelers and a well-to-do population in industrialized countries, which can afford regular foreign holidays. These trends are supported also by full order books for the airlines manufacturing industry that produce larger and more fuel-efficient aircraft, which in turn make travel to destinations more inexpensive.
Within the next two years, more than 40000 new branded hotel rooms in 200 hotels, built by GHM, Swissotels, Mandarin Oriental, Mövenpick, Shangri-La, Traders, Radisson, Country Inns & Suites, Park Plaza, Regent, Marriott, Hyatt and Starwood Hotels, are coming on stream. It is estimated, that these new businesses require as many as 80000 employees. Further, many entrepreneurs will open businesses that compliment these hotels and local leisure and tourism industry and that in turn further increases the need for qualified staff. Also, many baby boomers that staffed the management floors of the international hotels industry are coming up for retirement, leaving management vacancies for educated and well-trained graduates. 
How can a prospective student or graduate prepare her/himself to obtain one of these jobs?
Send your resume to as many hotel companies as possible – maybe you have the know-how they are looking for. Further, apply at the job placement office of your school - there they coach prospective graduates how to handle telephone interviews, help prepare a video resume and ensure that students are ready to apply for a job in a well-prepared manner.  
Alternatively, for students wanting to avail of fees based job prospecting, there are many reputable employment agencies for jobs in regional or specialized hospitality markets. These agencies also help in preparing the extensive documentation as well as assistance with visa applications. Some of these entities specialize in time limited international internship positions and they select each year a number of graduates in specific countries.  
Lastly, we recommend that prospective job seekers apply for their first job as early as possible, this to avoid a waiting period after their graduation.

Remember, the early bird…

Questions?

Should you have further questions please feel free to contact us under:
admission3@bhms.ch
OR
P:+41412487070

Study in Lucerne

Luzern, the Tourist Capital of Switzerland

By Habib Al Souleiman

The City, the Lake, the Mountains and world-class Education?
The cosmopolitan City of Lucerne (Luzern in the German language) and the surrounding countryside, is home to 350,000 people. It is a world-famous region of culture, tourism and outstanding natural beauty.

Lucerne is a mayor European destination for visitors from around the world. Every day thousands of tourists stroll around beautiful center of the City, enjoy the world-class shopping or looking at the many sights, like the 13th century wooden bridge across the mouth of the lake, the many fine churches and museums, or visits the state of the arts concert hall, that has reputably on of the best acoustics in Europe.

Tripadvisor (http://www.tripadvisor.com voted Lucerne as the fifth most popular tourist destination in the world in 2010.

It has been voted in the international press to be among the most desirable places for expatriates to live and work (25% of the population is from abroad). What makes Lucerne so attractive for our foreign residents is the international environment, the many cultural events, excellent hotels and restaurants, touristic and sporting activities.

Although Lucerne is traditionally known as a tourist destination, but is a little known fact, also a center of higher education for over 15,000 national and international students from more than 150 countries. This is one of the reasons why the city fathers offer free Internet in the City center to all students, and the whole population.

Universities and Schools

University of Lucerne
Description. German Language Swiss University.
Location: City Center
Programs: ethnology, history, Social and Communication Sciences, Jewish Studies, cultural Studies, philosophy, political science, political Economy, Jurisprudence, Religious Education, Religious Studies, Sociology, theology

Lucerne University of Applied Sciences and ArtsDescription: German Language Swiss University of Applied Sciences and Arts.
Location: City Center
Programs: Engineering and Architecture, economy, social Work, Art and Design, music

BHMS Business & Hotel Management School
Description: English Language Hotel School.
Location: City Center
Programs: Undergraduate-, graduate- and post-graduate studies in the fields of culinary, hospitality, hotel management, business and global management.

Benedict & BVS School
Description: German Language Business and Language School. Established in 1928.
Location: City Center
Programs: Commercial business management programs undergraduate- (German) and graduate level (English). IT apprenticeships, ancillary health programs in German and language education.

Higher Professional School for Hospitality and Tourism (Schweizerische Hotelfachschule Luzern)
Description: German Language Hotel School. Diploma studies in the field of hotel and restaurant management.
Location: City Center
Programs: Hotel Management

César Ritz Colleges Switzerland
Description: English Language Culinary School.
Location: City Center
Programs: Diploma studies in the fields of culinary operations.

IMI International Hotel Management Institute - IMI University Centre
Description: English Language Hotel School
Location: Located outside the city in the village of Kastanienbaum.
Programs: Undergraduate, graduate and post-graduate studies in the fields of tourism, events- and restaurant and hotel management.

HTMi - Hotel and Tourism Management Institute Switzerland
Description: English Language Hotel School
Location: Located outside the city in the village of Sörenberg
Programs: Hotel-, Tourism-, Events- & Restaurant- Management School

One of the best Cities in one of the best Countries
Lucerne is one of the safest places in the world. A 2007 survey from the largest Newspaper BLICK, ranked Lucerne first as the cleanest, as well as the safest city with the highest level in social care among all other Swiss cities. And Switzerland is perennially ranked in the top 3 "best countries" list making living and studying in Switzerland a wonderful experience and excellent opportunity for a top education.

Study Bachelor of Arts in Global Management in Switzerland

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The validation of the new 1-year top-up Bachelor of Arts in Global Management given at BHMS in Luzern in conjunction with the Robert Gordon University of Aberdeen was completed in September 2012. BHMS is proud to have received from the validation committee, which comprises professors from three top European Universities, a distinction for the validation process. With this new program BHMS/RGU offers to students interested in a "Fast Track” ordinary Global Management Bachelor Degree an excellent education path that combines a high quality education for one the lowest all-in tuition fees available in all Swiss private Hotel and Business Management Schools.

Students that wish to avail after successful completion of their in-school period of a six-month paid internship in the hospitality industry can approach our internship officer for a suitable position.

The program will be run for the first cohort in the autumn semester of 2013.

ABOUT:

(Bachelor of Arts Degree – Stage Three): The BA in Global Management program provides the student with an academic qualification and skill set that is attractive to potential employers across a range of global business sectors in fields such as international sales and marketing; finance and controlling; banking; human resources; operations management, supply chain management and administrator positions in government and NGOs. The program uses a range of teaching methods to facilitate learning. Core knowledge is covered by lectures and tutorials, supported by guided reading and additional materials on The Virtual Campus “Moodle”. Particular care is taken to use the most effective teaching and assessment method for each module. This final year comprises a study term of 20 weeks plus 4-6 months of paid industry placement in Switzerland or overseas.

PAID TRAINIG:

Industry training salaries in Switzerland are negotiated between the employer and the Federal Employee Union and are presently set at CHF 2'168 per month gross or CHF 2’364 p/month averaged out with part of a 13th salary, provided the student completes their work contract satisfactorily. From this salary, students may have to pay for their room and board and taxes. The average net income per month is between CHF 1'200/1'400.

Employability after graduation:

This is a question every graduate asks. Professional BHMS staff are always ready to help and assist you in this regard. In cooperation with our Masterworks Career Center - Switzerland, we are here to help you find a position in a leading hotel or tourism venue. Through extensive, personal contacts with top executives, our team will assist and mediate for you and help you to navigate you through the complex and demanding recruitment process. Nothing should then stand in your way.

Questions?

Should you have further questions please feel free to contact us under: admission3@bhms.ch OR P:+41412487070